Travel Content Strategy · California
I'm a content strategist and travel writer who helps tourism boards, hotels, and tour operators turn search traffic into bookings through SEO-driven storytelling.
The real problem
Your tourism board sends two newsletters a month because nobody has bandwidth for more. Your hotel's room descriptions could double as appliance manuals. Your tour operator's best stories are buried inside PDFs that will never see the light of day. And the travelers who would genuinely love what you offer? They're finding your competitors first — because those competitors showed up on page one and you didn't.
About
Most travel writers can tell a beautiful story but have no idea how to get it in front of the people who need to read it. And most SEO people can dissect a dashboard but write copy you'd never read voluntarily. I sit in the middle of that Venn diagram — and it turns out that's a pretty valuable place to be.
I spent years building content systems in one of the most competitive industries around, learning what actually moves the needle when the goal isn't just "nice article" but "booked room." Keyword architecture that captures real intent. Editorial calendars that build on themselves over time. Automation workflows that keep content flowing without anyone losing sleep over next week's blog post.
Now I bring that systems-first thinking to travel and hospitality — an industry full of extraordinary stories that too often go untold, because the people who know the destinations best aren't always the ones who know how to get those stories in front of the right traveler at the right moment.
I'm based in California. I visit the places I write about. The content comes from the ground — real observations, real details, real conversations with the people who make a place what it is.
Expertise
SEO · Content Strategy · Editorial Calendars · Email Marketing · Automation Workflows
Background
Years of content strategy in high-stakes industries · Published travel writer · California-based, on-the-ground coverage
Who I'm for
Tourism Boards · Hotels & Resorts · Tour Operators · Hospitality Brands
Services
An honest look at what's working, what's invisible, and where your competitors are quietly winning the searches that matter. You get a prioritized plan you can actually execute — not a 40-page PDF that makes everyone feel productive but changes nothing.
Search-optimized articles, guides, and destination pages written by someone who's actually walked your trails, eaten at your restaurants, and talked to your locals. The kind of content that ranks and reads like something worth sharing.
Pre-arrival sequences that build anticipation. Newsletters people actually open. Seasonal campaigns your subscribers forward to friends with the note "we should go here." The kind of email that earns its place in someone's inbox.
Content calendars and post packages that actually sound like your brand — not a generic tourism account recycling the same sunset caption everyone else uses. Your voice, consistently, without the internal scramble every week.
The behind-the-scenes infrastructure that keeps your content running smoothly without someone babysitting every post. Databases, workflows, and automations that scale with you — so you can focus on the work that actually requires a human.
The stories that make people fall in love with a place before they've packed a bag. People-centered narratives about the characters, creators, and communities that give a destination its soul — not another listicle, but something someone actually remembers.
How it works
Every engagement starts with understanding your destination, your audience, and the gap between the two.
A 30-minute conversation about your destination, your goals, and the content challenges you're dealing with. No pitch — just a real conversation between two people who care about getting this right.
Before you spend a dollar, I'll send you a snapshot of your current content — what's ranking, what's not, and where the quick wins are. Think of it as a second opinion on your website's health. It's on me.
A clear, specific proposal built around your priorities and your budget. Monthly retainer or project-based — whichever makes sense for how your team actually works.
Content goes live. Rankings get tracked. We adjust based on what the data tells us — not assumptions or gut feelings from six months ago.
Complimentary
I'll review your website, check how you stack up against competitors in search, and send you a one-page report with three specific opportunities you're currently missing. If the audit alone doesn't make you rethink your content approach, you've lost nothing but five minutes of reading. Fair enough?
Request Your Free AuditWho I work with
You have a destination people would love — if they could find it. You need content that competes in search and gives travelers a reason to choose your region over the next one down the highway. Not another blog post that gets 14 pageviews and a polite thumbs-up from the board.
Your website, blog, and email sequences should be working as hard as your front desk team. I write the kind of copy that turns "just looking" into a confirmed reservation — room descriptions that sell the experience, local guides that keep guests coming back, and email sequences that build anticipation from the moment they book.
Your trip is unforgettable in person. Your trip description? It might be underselling you. I write experience copy that captures the feeling — the clinking glasses, the trail dust, the story someone tells at dinner for years — and makes sure it shows up when real travelers are searching for exactly what you offer.
Thirty minutes. No obligation. Just an honest conversation about your content and what it could be doing for your business.
Schedule a CallPrefer email? I get it. beawesome@riverbraun.com